Hyundai: he who dies with the most vehicles equipped with electronic stability control wins

Hyundai put out a press release yesterday touting the following headline:

"Hyundai Puts More Vehicles With Standard Electronic Stability on the Road Than Audi, BMW, Infiniti, Lexus, Mercedes-Benz, Porsche or Volvo"

It is interesting to note that Hyundai sells more cars than some of the other companies mentioned, but considering this week's news that Electronic Stability Control (ESC) is the new black of safety components, this news is some strong stuff. The company says it will sell 350,000 units equipped standard with ESC, which is more than the aforementioned automakers expect to produce this year.

Hyundai's angle is one that promotes safety and ESC as something affordable for everyone; a commitment that is shown by the 70 percent of Hyundai's lineup leaving the factory with the technology. The vehicles incorporating the technology as standard equipment include the Sonata, Tucson, Santa Fe, Entourage, and
Azera, all of which start between $18,000 and $25,000.